Recent Maker's Mark Articles

Maker's Mark Is Going "Perfectly Unreasonable" — and the Bourbon World Is Watching When a spirits brand drops a major global campaign in the middle of an industry-wide hangover, it either looks tone-deaf or brilliantly defiant. Maker's Mark is betting everything on the latter. In February 2025, th

Maker's Mark Takes Bourbon to New Heights With Its Perfectly Unreasonable Bar Atop Aspen Mountain There is a certain breed of bourbon drinker who isn't satisfied unless the experience surrounding the pour is every bit as memorable as what's in the glass. Maker's Mark, the 73-year-old Kentucky inst

Kelsey Plum's Yam Jam Bourbon Is the Celebrity Release That Actually Earns Its Shelf Space The bourbon world has a cynicism problem when it comes to celebrity bottles. For every release that shows genuine engagement with the craft, there are a dozen that amount to little more than a famous face at

Maker's Mark and Lucien Laviscount Team Up to Make the Old Fashioned the Drink of the Moment Kentucky bourbon doesn't often make its boldest international moves from a train station in London. But that's exactly where Maker's Mark chose to plant its flag for the summer of 2026 — inside the gleamin